In this project, we introduced the Euro (€)-a currency designed to challenge the dominance of the US dollar ($) on the global stage. While Great Britain remains geographically part of Europe, it never adopted the Euro, choosing instead to retain the pound sterling (£). This decision reflects the unique place of the pound in global economics-a symbol of value and stability in its own right, even if it no longer serves as a major trading currency on the world stage.

The Euro, created with the intention of unifying European economies and providing a formidable rival to the US dollar, embodies the tension between regional unity and national sovereignty. Despite the Euro’s strength and influence, the pound persists as a symbol deeply embedded in the financial and cultural identity of Britain. It stands apart, not just as currency, but as a representation of British economic independence and tradition.

Through this work, we deconstructed the Euro symbol (€), alongside the dollar and pound, exploring how these currencies-though meant to compete-ultimately serve the same capitalist systems. Whether it’s the dollar’s global dominance, the Euro’s design as a unifying force, or the pound’s enduring legacy, they all exist within the same capitalistic framework. Fragmenting and reconstructing these symbols reflects how, despite their differences, the forces of global trade, value, and power connect them all.