PROJECT 2v6

Deconstructing the Ampersand

Following our exploration of the “@” symbol as a near-universal marker of digital connectivity, we turned our attention to another curious symbol: the ampersand (“&“). While not as globally recognised as the “@” symbol, the ampersand holds a unique place in language and history.

Originating from the Latin word et, meaning “and,” the ampersand is both a linguistic and visual oddity. It transcends its literal meaning, evolving into a symbol that connects thoughts, ideas, and entities. In English, it serves as a shorthand for connection, but its form and history are far more complex than it appears.