PROJECT 2v4

In this phase, we turned our attention to the British pound sterling (£), the world’s oldest currency still in use. Dating back over 1,200 years to around 775 AD, when silver pennies were first minted in Anglo-Saxon England, the pound carries a deep historical weight. Despite the UK’s many shifts-from the height of empire to the economic uncertainties of Brexit-the pound remains a symbol deeply rooted in British identity.

The British pound, more than just currency, has become an enduring emblem of Britain itself. It speaks to a continuity that persists through centuries of change. For this reason, we focused on deconstructing the pound symbol (£) across different fonts, weights, and styles. We then fragmented and reconstructed it, exploring how no matter how it is broken apart, the essence of the symbol-and what it represents-remains unmistakably the pound.

Through this exploration, we aimed to highlight the resilience and significance of the pound, a symbol that endures across time and continues to represent the foundation of Britain’s economic and cultural identity.